When it comes to advising on stuff to do with infection and viruses, we’re as in the dark as anyone. But when it comes to finding solutions to tough communications challenges, we think we’re pretty good at coming up with ideas and executing creative strategies.
The ‘we’re’ here is Creative Clinic, a branding and creative agency that believes in designing a better world. We don’t usually make and sell badges.
We’ve been encountering a lot of awkward moments lately, meeting clients and friends that haven’t known whether to handshake, fist bump, elbow rub, hug or back away. And of course we’re not the only ones, it’s all over our feeds.
So it got us thinking that what the world needs right now is some clarity and boundaries so that we can all just get on with the tasks at hand rather than at handshake. Our response was a simple one, to create a range of badges that people can quietly wear so others know what type of greeting or goodbye they feel comfortable with – thus putting an immediate stop to those awkward social encounters.
STOP THE AWKS is the result of an exhausting three day agency sprint from idea conception to getting this website launched with product. We’re hoping that the effort will be worth it, not just in helping to end those awks moments, but also in being able to support two amazing charities that are right on the front line in dealing with the C-word.
Thanks for being here.